Copywriting Creativo e Narrativo

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COPYWRITING CREATIVO E NARRATIVO

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TI AIUTO A RACCONTARTI CON PAROLE UNICHE. COME TE.

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160 milioni di e-mail. 243 mila foto su Facebook. 350 mila tweet. 400 ore di video caricate su YouTube. Questo è l’identikit di un minuto nel mondo. Secondo voi, in tutto questo marasma di informazioni e flussi sempre più rapidi, quanta attenzione potranno dedicarvi i vostri clienti? Meno di zero. Ecco perché è fondamentale che vi aiuti! Metterò a vostra disposizione la mia grande esperienza di Copywriting. Doserò parole, immagini ed emozioni giuste. Vi eviterò di cedere al fascino oscuro dell’anonimato. Volete diventare epici? Ho la penna che fa per voi. La mia.

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Ho avuto il piacere di lavorare con:

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È giunto il momento di allargare gli orizzonti e uscire dai confini mentali di quei messaggi nati sotto una cattiva stella e destinati a non produrre risultati. A differenza degli altri professionisti, io ho un’esperienza completa che mi permette di lavorare con approccio media neutral. Ciò vuol dire lavorare a un messaggio forte e mettere al vostro servizio strumenti e tecniche di scrittura pubblicitaria adattabili a ogni mezzo di Comunicazione.

Quando le vostre idee incontrano le mie parole non c’è canale che ci spaventi. Possiamo spaziare dalla carta al Web, dal video alla radio, ragionare insieme in ottica multimediale e integrata. Anche grazie alle mie numerose partnership: Art Director, grafici, registi, videomaker e molti altri ancora. Scriverò testi che piacciono e fanno vendere, sempre con grande attenzione e sensibilità per la natura della vostra identità aziendale. Non urlerete perché è controproducente. Parlerete con calma e serenità: naturalmente persuasivi.

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id=””]https://segnalezero.com//wp-content/uploads/2020/03/Piero-Babudro-Copywriting.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” class=”” id=”” link_color=”” link_hover_color=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”2%” padding_right=”” padding_bottom=”2%” padding_left=”” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” 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margin_top_small=”” margin_bottom_small=””]Perché è fondamentale avere un Copywriter freelance al vostro fianco?[/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”fade” animation_direction=”down” animation_speed=”0.3″ animation_offset=””]

Per emergere dall’anonimato e infrangere il muro del rumore di fondo. Per poter comunicare la propria bellezza grazie a messaggi creativi, persuasivi e confezionati secondo le regole che li renderanno degni di nota e di essere ricordati. Certo, non tutti sono in grado di aiutarvi su tutti i fronti. Io sì.
Un’iniziativa pensata per i social media. Una campagna stampa. Uno spot radio o per la televisione. Il naming di una nuova attività o una strategia che guidi la Comunicazione o il Personal Branding. Ma anche la definizione del tone of voice di un’azienda, prodotto o servizio, o la definizione degli elementi di differenziazione creativa di un brand. Questi sono solo alcuni dei progetti a cui possiamo lavorare assieme, alla ricerca di parole sincere potenti.
Il mio Copywriting ha anche il suo lato narrativo, e non so quanti in Italia possono dire lo stesso. Testi per i video corporate di una multinazionale? Fatti. Una campagna teaser per promuovere il lancio di un film? Fatto. Branded content? Fatti. Vediamo nel dettaglio il tipo di progetti di cui normalmente mi occupo:

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naming, payoff o rebranding

[/fusion_li_item][fusion_li_item icon=””]tone of voice e posizionamento creativo[/fusion_li_item][fusion_li_item icon=””]

identità aziendale

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brand e corporate guideline

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branded content

[/fusion_li_item][fusion_li_item icon=””]

testi e storyboard per video corporate o di prodotto

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testi per spot radio e video

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testi e creatività per attività social media

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copywriting multimediale e transmediale

[/fusion_li_item][/fusion_checklist][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” class=”” id=”” link_color=”” link_hover_color=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”2%” padding_right=”” padding_bottom=”2%” padding_left=”” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#f7f7f7″ background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ link=”” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_image_id=”” spacing=”” center_content=”no” min_height=”” class=”” id=”” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”down” animation_speed=”0.5″ animation_offset=”bottom-in-view” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”true” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true”][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ rotation_text=”” highlight_text=”” after_text=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” before_text=”” content_align=”left” size=”2″ font_size=”28px” animated_font_size=”” fusion_font_family_title_font=”” fusion_font_subset_title_font=”” fusion_font_variant_title_font=”” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” animation_type=”fade” animation_direction=”down” animation_speed=”0.3″ animation_offset=”” margin_top_small=”” margin_bottom_small=””]Cosa possiamo fare assieme[/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”fade” animation_direction=”down” animation_speed=”0.3″ animation_offset=””]

Spesso abbiamo un’unica occasione per incuriosire e colpire chi incontriamo lungo la via. Perciò è fondamentale scegliere le parole giuste per raccontarci e far capire che siamo speciali. Questa regola vale per le persone, che spesso ignorano la potenza della prima impressione, e figuriamoci se non vale per aziende, brand, prodotti e servizi.

C’è bisogno di usare la scrittura non come strumento per urlare di vendite, promozioni e presunte condizioni sensazionali, ma come tavolozza per creare un’immagine inconfondibile e degna della migliore considerazione. Solo così, procedendo con gentilezza, le persone saranno invogliate a concedervi tempo e attenzione, due beni fondamentali che le dinamiche di una società che non sa smettere di urlare hanno reso ben più che rari.

Io posso guidarvi alla definizione di un nuovo linguaggio. Costruirò per voi la grammatica di un discorso che vi farà emergere dalla massa. Vi noteranno, racconterete in modo sincero e trasparente cosa vi rende unici. Le mie parole vi faranno spiccare il volo, da originali a inimitabili.

Il mio Copywriting si nutre di elementi che nessuna scuola di scrittura insegna, ed è frutto di un grande lavoro svolto su di me da più di 20 anni. Non può che essere così, perché la tecnica è la chiave che apre le porte della percezione, ma la parola che emoziona è quella che sgorga dal cuore, non solo dalla penna o dalla tastiera. Insieme possiamo raccontare il vostro ingrediente segreto. Faremo capire qual è la ricetta magica che vi rende irripetibili. La circonderemo di parole e immagini. Il mio obiettivo sarà puntare alla poesia della parola persuasiva.

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”10px” bottom_margin=”10px” border_size=”0″ icon=”” icon_size=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_code]PGEgY2xhc3M9InNlZ25hbGV6ZXJvX2J1dHRvbiB3LTQwIiBocmVmPSIjY29udGF0dGFtaSI+Cgk8c3BhbiBjbGFzcz0ibWItdGV4dCI+U1BJRUdBTUkgSUwgVFVPIFBST0JMRU1BPC9zcGFuPgoJPHNwYW4gY2xhc3M9Im1iLXRleHQyIj5USSBSSVNQT05ETyBBTCBQScOZIFBSRVNUTzwvc3Bhbj4KPC9hPg==[/fusion_code][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” class=”” id=”” link_color=”” link_hover_color=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”2%” padding_right=”” padding_bottom=”1%” padding_left=”” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”#ffffff” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ link=”” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_image_id=”” spacing=”” center_content=”no” min_height=”” class=”” id=”” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”down” animation_speed=”0.5″ animation_offset=”bottom-in-view” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”true” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true”][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ rotation_text=”” highlight_text=”” after_text=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” before_text=”” content_align=”left” size=”2″ font_size=”28px” animated_font_size=”” fusion_font_family_title_font=”” fusion_font_subset_title_font=”” fusion_font_variant_title_font=”” line_height=”” letter_spacing=”” margin_top=”” margin_bottom=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” animation_type=”fade” animation_direction=”down” animation_speed=”0.3″ animation_offset=”” margin_top_small=”” margin_bottom_small=””]Da dove possiamo iniziare[/fusion_title][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”fade” animation_direction=”down” animation_speed=”0.3″ animation_offset=””]

Il modo più immediato per entrare in contatto con me è scrivermi e chiedermi gratuitamente maggiori informazioni oppure un preventivo per una delle vostre attività che richieda il mio intervento.

Chi non ha molto tempo e vuole risultati in tempi brevissimi può invece prenotare una consulenza da remoto. Si tratta di una videoconferenza di una o due ore durante la quale mi spiegate il problema o la sfida da affrontare e io vi fornirò i suggerimenti più adatti alla situazione. Un’ora di consulenza da remoto costa 160 Euro + IVA. Due ore costano 300 Euro + IVA.

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Scrivimi! Parliamone assieme, naturalmente senza impegno. Risponderò personalmente al tuo messaggio e troveremo in pochissimo tempo la strada più adatta per ottenere risultati.

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